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Instruments and objectives: Explaining the News Media Bargaining Code

A new report by former ACCC Chair Rod Sims addresses criticisms of the world-leading code

Image: Gokarna Avachat

Image: Gokarna Avachat

Australia’s News Media Bargaining Code is a world-leading approach to compel digital platforms to pay news organisation for use of their content.

The code has facilitated about AU$200 million in payments from Google and Facebook to media business large and small.

Former Australian Competition and Consumer Commission (ACCC) Chair Rod Sims was one of the architects of the code. Mr Sims is now sharing his expertise internationally, as other countries look to introduce similar codes in their own jurisdictions.

In a new report published by JNI, Mr Sims explains the development of the Australian Code, addresses some of the criticism it has faced, and provides recommendations for other jurisdictions looking to introduce similar regulations.

Download the report

Rod Sims

Rod Sims is currently a Professor at the Crawford School of Public Policy at the Australian National University, and Chair, Steering Committee, Competition Research Policy Network at the Centre for Economic Policy Research, London. From 2011-2022 he was the Chair of the Australian Competition and Consumer Commission. Prior to this, in addition to many other senior roles, he was Principle Economic Adviser to Australian Prime Minister Bob Hawke from 1988–1990.